BR #96 | Startup Secrets From The Ramayana | Prachi Garg | Srishti Publishers | ★★★★★

Book - Startup Secrets From The Ramayana
Author - Prachi Garg
Publisher - Srishti Publishers
Rating - ★★★

Author Bio: (from book) Prachi Garg is not only the founder of, but also the bestselling author of Superwomen and three other titles on entrepreneurship. She has spoken on essentials of entrepreneurship at various platforms across the world. She is a regular columnist and has been featured on CNN, The Hindu, Indian Express, Business Today and other major media. She has been amongst the top ten Indian women who made big online.

Book Review: "Startup Secrets From The Ramayana" by Prachi Garg is an entrepreneurial fiction based on the Indian epic Ramayana. It is a commendable reinterpretation of the epic into a modern business tale where startup ideas bloom. The author has praiseworthily recreated the tale into a fiction that is relatable through the character names and story arc. Readers can easily grasp the essence of the plot through the link created with our mythology.

Ram, the protagonist of the story, finds himself thrown out of his own city by the careful maneuver of his aunt. He has always been the go-to person for startup ideas and financial business decisions. Finding himself in such a delirious position when people misused his philanthropic deeds, Ram overcomes his trying times with the help of his trusted aids, Laxman and wife Sita, as he starts all over again laying the foundation for a new startup called Kutumb. Kutumb expands manifold when Sugriva and Hanuman join the team. However, international competition soon penetrates the veil of protectionist policies as Head Hunters from Lanka under the leadership of Ravan starts to dig inside Kutumb's organization to weaken them. Can Ram stop the corrupt business policies of Ravan and maintain his ideology? Or will he succumb to his weaknesses which drove him out of his hometown in the first place? Is there any third party who will decide the fate of Head Hunters on foreign soil? One must read to find out.

This book will appeal to a lot of readers, both inside and outside of the financial world, since the plot resembles one from our epic. It is, therefore, in our own interest to read and comprehend the ideas given by the author on the moral and ethical ground to increase efficiency and productivity in business decisions. At the end of every chapter, there is a paragraph that summarises the pros and cons of decision making providing us valuable insights into the foray of entrepreneurship. Hence, it is overall a very different and informative read on startup secrets.

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